Gong alternatives: 8 options compared by the job you need
The right Gong alternative depends on the job Gong was bought for. For call recording and notes, Fathom or Avoma cost a fraction of Gong; for forecasting, Clari or Aviso; on Salesforce Core or above, the built-in conversation intelligence may already cover you; and if the real problem is a pipeline nobody trusts, a pipeline hygiene tool fixes it without recording a single call.
Prices are from vendors where published, otherwise from third-party trackers, read on 21 October 2026. Where sources disagree, both figures are given.
Start from the job
| Job you bought Gong for | Look at |
|---|---|
| Recording, transcripts, meeting notes | Fathom, Avoma, Sybill |
| Coaching and conversation analytics | Avoma, Chorus by ZoomInfo, Salesforce or HubSpot conversation intelligence |
| Forecast calls and roll-ups | Clari (Salesloft), Aviso |
| Finding deals that are silently dying | Pipeline Inspection, TruthPipe |
The grid
| Option | Records calls | Forecasting | Pricing on 21 Oct 2026 |
|---|---|---|---|
| Fathom | Yes | No | Free plan; Team about $15 to $19 per user per month; Business about $25 to $34 (third-party) |
| Avoma | Yes | Basic pipeline views | From about $19 to $29 per user per month, sources disagree on tiers (third-party) |
| Sybill | Yes | Deal inspection | From $19 per user per month (G2 listing) |
| Chorus by ZoomInfo | Yes | Within ZoomInfo | Bundled with ZoomInfo, not published |
| Salesforce conversation intelligence | Yes | Native Sales Cloud forecasting | Included in Sales Cloud Core ($195 per user per month) |
| HubSpot Sales Hub | Yes, on Enterprise | Yes, from Professional | Enterprise about $150 per seat per month (third-party) |
| Clari (Salesloft) | Through Clari Copilot | Yes, its core | Not published; forecasting about $100 to $120, Copilot about $60 to $110 per user per month (estimates) |
| TruthPipe | No | No, it checks the forecast's inputs | $99 per month per org, up to 10 reps |
For comparison, tl;dv estimates Gong at about $1,600 per user per year plus a platform fee from $5,000 and onboarding from $7,500. Our Gong pricing page computes a first year for 10, 25 and 50 users.
Recording and notes: Fathom, Avoma, Sybill
These tools join meetings, record, transcribe and summarize, and push notes to the CRM. They cover what many reps actually use Gong for, at list prices in the tens of dollars per user per month. Fathom's free plan is a common starting point. Sybill positions itself on execution: follow-up emails, CRM autofill and tasks from calls. None of them replaces Gong's deal boards or forecasting at enterprise scale.
Fathom
A meeting recorder with a free plan, which makes it the easiest to test on a real team. Third-party trackers list a Team plan around $15 per user per month billed annually or $19 monthly, with a two-user minimum, and a Business plan around $25 to $34. Good for notes and summaries pushed to the CRM; not built for forecasting.
Avoma
Recording, transcription and summaries, plus coaching and conversation analytics on higher tiers. Third-party sources disagree on the tier names and prices, from about $19 to $29 per user per month for the entry plans. Ask for the current tier sheet before comparing.
Sybill
Positions itself on execution rather than analysis: AI email drafting in the rep's tone, task capture, follow-up lists, MEDDIC autofill and next steps extracted from calls, according to its own comparison with Gong. G2 lists an entry price from $19 per user per month.
Chorus by ZoomInfo
Conversation intelligence inside ZoomInfo's platform. It makes most sense when you already buy ZoomInfo data; on its own, pricing is not published.
Conversation intelligence already in your CRM
If you are on Salesforce Sales Cloud Core or above, Salesforce lists conversation intelligence in the edition, with opportunity scoring and Pipeline Inspection. On HubSpot, conversation intelligence comes with Sales Hub Enterprise. Check what you already pay for before adding a vendor.
Salesforce conversation intelligence
Listed in Sales Cloud Core and above on Salesforce's pricing page. Its advantage is that it lives where the opportunity lives: no sync, no separate permissions. Check which call providers it supports in your org and how insights appear on the opportunity before ruling it in or out.
HubSpot conversation intelligence
Comes with Sales Hub Enterprise, about $150 per seat per month according to third-party summaries. Relevant only if your CRM is HubSpot, or if you are moving to it anyway.
Gong against the three most common replacements
| Gong | Fathom | Avoma | Clari (Salesloft) | |
|---|---|---|---|---|
| Records and transcribes calls | Yes | Yes | Yes | Through Clari Copilot |
| Deal boards from conversations | Yes | No | Partly | Yes |
| Forecast roll-up | As a bundle | No | No | Yes, its core |
| Free plan | No | Yes | Viewer access, per some sources | No |
| Published price | No | Yes | Yes, tiers vary | No |
| Platform fee | Yes, per Gong | No | No published fee | Not published |
Which teams should stay on Gong
A switch is not always the right call. Stay if most of these are true: managers coach from recordings every week; deal reviews start from what was said on calls; you use the forecast or engagement modules; and the platform fee is a small part of a large contract. In that case, renegotiate rather than replace: see the renewal section of Gong pricing.
Forecasting: Clari and Aviso
If Gong was bought for the forecast call, compare it with dedicated forecasting platforms. Clari, merged with Salesloft, prices by module; Aviso is AI-first with win prediction and forecast validation. More in sales forecasting software.
Pipeline hygiene: when the problem is the data
Sybill's review of switching conversations lists cost, modular complexity and a wish for tools that act. One more reason comes up in forecast reviews: the pipeline itself is not true. Deals sit in Commit with no buyer activity for weeks, close dates move without comment, and no call recording changes that unless someone looks.
TruthPipe does that looking every night: an integrity score per rep, the list of zombie deals (open, closing this quarter, no activity for more than 14 days) and the Clean Pipe without them, for $99 per month per org. It does not record calls or summarize meetings; pair it with a recorder if you need both.
Year one for 25 users
Low end of each published or estimated range, read on 21 October 2026.
| Option | Calculation | Year one |
|---|---|---|
| Gong, low-end estimate | 25 x $1,600 + $5,000 platform + $7,500 onboarding | $52,500 |
| Fathom Team | 25 x $15 to $19 x 12 | $4,500 to $5,700 |
| Avoma | 25 x $19 to $29 x 12 | $5,700 to $8,700 |
| Sybill | From 25 x $19 x 12 | From $5,700 |
| Clari Copilot, estimate | 25 x $60 to $110 x 12 | $18,000 to $33,000 |
| HubSpot Sales Hub Enterprise (CRM included) | 25 x $150 x 12 + $3,500 onboarding | $48,500 |
| Salesforce conversation intelligence | Included in Sales Cloud Core and above | $0 extra on Core |
| TruthPipe Scale (11 to 50 reps) | $299 x 12 | $3,588 |
The recorders are an order of magnitude cheaper than Gong, and they also do less: no platform-wide deal boards, no forecast module. The right comparison is the job, not the line.
What you lose when you leave Gong
Be honest about it before the switch:
- Cross-call analytics at scale. Trends across thousands of calls, topics and competitors mentioned, coaching libraries.
- Deal boards tied to conversations. Risk signals that come from what buyers said, not from CRM fields.
- One vendor for calls and forecast. If you used Gong Forecast, you will need a forecasting tool too.
- History. Plan what happens to past recordings before the contract ends.
If none of these were used day to day, the switch is mostly a saving. If they were, choose an alternative that covers the ones you need, not the cheapest line.
A switching plan in five steps
- List what is used. Ask managers which Gong views they open each week. Unused modules are the first saving.
- Overlap by one month. Start the new tool on one team before the Gong renewal date, not after.
- Check the CRM sync. Notes, call links and next steps must land on the right opportunity fields.
- Re-create the two or three reports managers rely on. If the new tool cannot, find out before the old one stops.
- Measure one number before and after. Forecast accuracy, time spent on call notes, or the number of deals without a next step.
By budget, for 25 users
| Yearly budget | What fits | What you give up |
|---|---|---|
| Under $5,000 | A recorder on the free or team plan; native CRM forecasting; a pipeline hygiene tool | Cross-call analytics, deal boards from conversations |
| $5,000 to $20,000 | A recorder on a paid plan with coaching features; or Clari Copilot at the low end | Forecast platform, enterprise analytics |
| $20,000 to $50,000 | Clari forecasting, or a combination of recorder and forecasting tool | Single-vendor simplicity |
| Above $50,000 | Gong with bundles, or a forecasting platform plus a recorder | Nothing major; the question is fit |
Figures are derived from the year-one table above; they move with each vendor's quote.
For small teams, and for large ones
Under 15 users. Gong's platform fee and seat minimum weigh most here: the low-end first year for 10 users, billed as 15 seats, is about $36,500, over $300 per user per month. A recorder with a free or low-cost plan, plus the forecasting in your CRM, covers most of what a small team uses, for a few thousand dollars a year.
15 to 50 users. The comparison becomes real. Price a full year of Gong with the bundles you will use, against a recorder plus a forecasting tool, and pilot both.
Above 50 users. The platform fee is a small share of the bill, and Gong's cross-call analytics pays off at scale. Alternatives compete here on specific jobs (forecasting with Clari or Aviso, execution with Sybill) rather than as full replacements.
Our position, stated
TruthPipe appears in the grid and is our product. It is not a call recorder, and it is not a Gong replacement for teams that coach from recordings; it is the option for teams whose real problem is a pipeline full of deals nobody has touched. Every other price on this page comes from the vendor or a named third party.
The short version
If Gong was bought for notes, a recorder replaces it for a fraction of the price. If it was bought for the forecast, a forecasting platform or your CRM's native forecasting does that job. If it was bought because nobody trusted the pipeline, fix the pipeline review first, then decide what you still need. In every case, price a full year, pilot for a month, and keep the metric you care about fixed while you compare. The cheapest option is the one that does the job you actually need, measured on your own team.
What to keep from Gong if you switch
The useful habits Gong builds survive a change of tool: reviewing two calls per rep per week, sharing good calls in a library, and opening deal reviews with what the buyer said. Write them down as team rules before switching. Most alternatives can support them; what gets lost in a switch is usually the habit, not the feature.
A trial plan that gives an answer in 30 days
| Week | Action | Decision input |
|---|---|---|
| 1 | Install the alternative for one team; keep Gong for the others | Setup time, CRM sync correct |
| 2 | Managers run their weekly review from the new tool | Do they find what they used in Gong? |
| 3 | Compare notes and next steps written to the CRM by both tools | Quality and completeness |
| 4 | Ask reps and managers what they would miss; price both options for a year | A decision with numbers |
Thirty days is enough to see whether the gap is a missing feature or a habit. Habits change in a month; missing features do not.
Questions to ask any alternative
- Which call and meeting tools does it record from: Zoom, Teams, Google Meet, phone?
- Where do notes and next steps land in the CRM, and under which user?
- Can managers search across all calls, or only their own?
- What is the retention period for recordings, and who can delete them?
- How does consent to record work in the countries you sell into?
- What is billed besides seats?
- What happens to recordings and transcripts if you leave?
How to compare quotes
- Price a full year, including platform and onboarding fees where they exist.
- Count the seats that need recording, not every CRM user: managers may only need viewer access.
- Run two tools side by side on the same team for a month.
- Keep the metric you care about fixed (forecast accuracy, time saved per rep) and compare against it.
For the full category, see revenue intelligence platforms.
Frequently asked questions
What is the best alternative to Gong?
The best Gong alternative depends on the job: Fathom or Avoma for affordable call recording and notes, Clari or Aviso for forecasting, Salesforce's built-in conversation intelligence if you are on Sales Cloud Core or above.
Is there a cheaper alternative to Gong?
Yes, several tools publish prices far below Gong's estimated $1,600 per user per year. Fathom has a free plan and paid team plans around $15 to $19 per user per month, according to third-party trackers.
Does Salesforce have a Gong alternative?
Yes, Salesforce lists conversation intelligence in Sales Cloud Core, along with opportunity scoring and Pipeline Inspection, on its pricing page read on 21 October 2026.
Why do teams switch from Gong?
Common reasons are the platform fee and onboarding cost, the need for several modules to get full value, and wanting a tool that acts on deals rather than only analyzing calls.
Related guides
Sources
- Gong pricing guide 2026, tl;dv, 2026
- Gong alternatives: 8 reasons teams are switching, Sybill, 2026
- Sales Cloud pricing, Salesforce, read 21 Oct 2026
- Avoma vs Fathom pricing, Costbench, 2026
- Fathom pricing 2026, Sonix, 2026
- Avoma vs Sybill, G2, read 21 Oct 2026
- Clari pricing, Docket, 2026
- HubSpot Sales Hub pricing, HubSpot blog, 2026
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